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Recovering from the Horn Effect: How to Rebuild Momentum and Confidence
When the Horn Effect takes hold, even small setbacks reinforce the belief that a transformation is failing. Recovering requires more than better communication. It requires rebuilding confidence through action. Leaders must diagnose what trust has been lost, ruthlessly prioritize what matters most, deliver visible wins, and use data to demonstrate measurable progress and accountability. Confidence is not restored through persuasive messaging. It is earned through repeated proo
Ashley Gatewood
Jul 145 min read


The Biggest Lie about Resilience
We need to shift the dialogue about resiliency. What is described as resiliency in public is often a daily battle with fatigue, burn out, anxiety and depression in private. Let's reevaluate what it means to be resilient as an individual and an organization.
Ashley Gatewood
Dec 8, 20213 min read
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